A Seller’s Guide to the Alphabet Streets: Valuing Your Lot After the Fire
The past year has been unimaginably difficult. As you navigate the path forward, understanding the new value of your property is a critical first step.
Your lot is now one of the most in-demand assets in Los Angeles. It is a fire rebuild opportunity in the heart of the Palisades, and its value is no longer tied to the house that stood there, but to the right to rebuild. This guide will walk you through how to prep, price, and position your lot to attract the right builders and developers.
Part 1: How to Understand Your Lot’s New Value
This is not a normal market. Palisades lot sale comps are now based only on other post-fire lot sales. The fire rebuild lot value is determined by three key factors:
- Rebuild Rights (EO1): The Emergency Order 1 (EO1) is your most valuable asset. Because you had a prior structure, your lot may have streamlined rebuilding permits. This is what a builder is paying for.
- Zoning (R1 vs. RD2): This is the most critical pricing factor in the Alphabet Streets.
- R1 Lot: Valued for a new single-family home.
- RD2 Lot: An RD2 zoning lot is far more valuable. It allows a builder to construct a duplex, offering a much higher ROI. We must market this distinction aggressively.
 
- Walkability: Proximity to the Palisades Village remains a key price driver.
Part 2: How to Prep Your Lot for a Top-Dollar Sale
Your goal is to sell a “shovel-ready” or “pre-permitted lot”26262626. This gives a buyer confidence and reduces their timeline, which they will pay a premium for.
Level 1: The “Rebuild” Package (Essential)
- Debris Removal & Clearance: The lot MUST be fully cleared of debris and have all the required environmental clearances.
- Gather Your “Proof Packet”: This is your most important task. A buyer’s “10% rebuild bonus” is based on your original home. You must provide:
- Architectural plans, permits, or city records showing the original home’s footprint and height.
- Proof of your zoning. You can verify this yourself using the LA City ZIMAS tool.
 
Level 2: The “Shovel-Ready” Premium (Higher Cost, Max Return)
To command a top-of-market price, we can connect you with a land-use consultant to get the property pre-permitted under the EO1 rules2. Having city-stamped plans for a new single-family home (on R1) or a new duplex (on RD2) makes your lot the most valuable asset on the market.
Part 3: How We Position Your Listing
The language in your listing is critical. We are marketing to builders, developers, and high-intent buyers. Your listing will lead with:
- “Prime RD2 fire rebuild opportunity”
- “Land value only listing in Alphabet Streets”
- “Lot with streamlined EO1 rebuild rights”
- “Fire rebuild lot value palisades”
- “RD2 zoning lot palisades”
What is Your Alphabet Streets Lot Worth in 2025?
The luxury lot demand in Pacific Palisades is now focused entirely on these rebuild opportunities. Scarcity and location make your lot incredibly valuable.
We specialize in marketing and selling the premier fire rebuild lots in the Palisades. We have a private list of developers and families actively searching for their new project in your exact neighborhood.

 
                   